FreshPorch sits on your side of the AI leasing stack — reading the conversations your assistant is already having, scoring them against a consistent rubric, and stepping in while a lead can still be saved. Here's the machinery.
Read-only capture of the conversations your AI assistant is already having — email, chat, SMS, and voice transcripts — joined to your ad spend by property and channel. No new software for your teams, no change to your vendor stack, nothing for a prospect to notice.
Not a sample — all of it, email and voice alike. Five dimensions: response quality, CRM hygiene, conversion behavior, human handoff, and fair-housing compliance. The same rubric every month, so when a number moves, it means something.
When a paid lead stalls, a first response fails, or a prospect drifts toward the exit, a priority beacon reaches your leasing team — the prospect's details, what went wrong, and the suggested next move — while there's still time to walk them in.
And what the scoring surfaces gets fixed, not just flagged: workflow tuning, CRM cleanup, voice script refinement, tour no-show recovery — applied changes with before-and-after numbers.
Plain-language reporting joined to spend: what you actually paid per attended tour, per property, per channel — what monitoring caught this month, and what it was worth. No dashboards to interpret, no data science degree required.
In the portfolios we've measured, only about a third of paid leads ever attend a tour. The other two-thirds are why we exist.
A lease-up bleeding paid leads needs an action team. A stabilized building needs a sentry on the porch. Same rubric, same independence — different tempo.
Properties move between tiers as occupancy changes — coverage follows the risk, not the contract. Pricing is per property, per month, set at your Baseline.
Every engagement opens with the Baseline — a portfolio-wide read of what your AI is actually saying, where leads are leaking, and what each attended tour really costs you — delivered as a written report and a walkthrough, nothing installed, nothing disrupted. Founding portfolios get it first — and keep founding pricing.
Request your BaselineIndependent and client-side by design. FreshPorch is not affiliated with any AI vendor — that's the point.